A face serum is a lightweight skincare product designed to deliver concentrated ingredients directly to the skin. Unlike many moisturizers, which primarily help hydrate the skin and reduce water loss, serums are often formulated to address specific concerns such as dryness, dullness, uneven skin tone, fine lines, or blemishes.
Serums can contain ingredients such as vitamin C, niacinamide, hyaluronic acid, peptides, retinoids, or exfoliating acids. However, not every serum is suitable for every skin type.
The purpose of a serum depends on its active ingredients and formulation. Instead of choosing a serum simply because it is popular, look for ingredients that match your individual skin concerns.
A typical routine may look like:
Cleanser → Serum → Moisturizer → Sunscreen (during the day)
Consistency is usually more important than using multiple serums at the same time.